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Competitive Intelligence in Action

Tracking the Johnson & Johnson corporate jet since it touched down on 15 January 2017 at EuroAirport Basel Mulhouse Freiburg, underscored the effort by hedge funds to gain an information edge in a world swamped in information. Hedge funds are known to follow weather patterns, hire people to count delivery trucks coming out of a factory or send analysts to study the body language of a chief executive. Chasing the movement of an aircraft marks yet another unconventional approach as they struggle to outperform equity markets. As the J&J jet stayed parked close to Actelion Ltds headquarters hedge fund managers grew increasingly bold in their assessment that a large deal was in the offing. Indeed and not long after, J&J bought Actelion. Hedge fund managers backed up their belief with some virtual shoe leather, according to a report in Bloomberg. It was the jets first flight to Basel in at least three months, and besides a trip to Antwerp is did not move from Basel.

Read the whole story here: www.bloomberg.com/news/articles/2017-01-27/hedge-funds-track-j-j-private-jet-for-an-edge-on-actelion-score?cmpid=socialflow-facebook-business&utm_content=business&utm_campaign=socialflow-organic&utm_source=facebook&utm_medium=social