IBIS for all of your Strategic Environmental Analysis

Call us on +27 (83) 3777843 or send IBIS an e-mail

Adapting to Changing Healthfood Competitive Environment: How Consumer Demands are Making M&S go Trendy with Vegan Sandwiches

M&S has recognised a niche market after it has seen a significant increase in demand for vegan eating. Vegan products are one of the biggest requests M&S receives from its customers and it now sells over 1,800 food and drink items that are suitable for this growing market segment.

The retailer follows the action by other chains like Pret a Manger. It reported its biggest ever Christmas for sales of vegan foods.

Read more here: http://www.dailymail.co.uk/news/article-4146602/M-S-lunch-goes-trendy-vegan-sandwiches.html#ixzz4WfN4TMl2