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Artificial Intelligence Tips The Beer Barrel: Innovation In An Old Tradition

A London brewery is set on introducing brewing to the Artificial Intelligence (AI) age. IntelligentX has discovered a beer recipe algorithm that determines the quantity of hops, water, yeast and grain. Four types were made and each type was based on an algorithm that was adjusted according to feedback from consumers.

It has a website on each bottle label on which people can answer questions about what about the product was good and what was not good. Levels of carbonisation, bitterness, and alcohol content are then adjusted according to what consumers mention in their feedback. The algorithm provides a new recipe each month based on the feedback. Volumes are low and uptake is not that significant but the AI beer shows that there are new ways for consumers to provide feedback on a variety of products e.g coffee, chocolate and perfume. Source: Bloomberg