Many of us have faced an unexpected very large data bill from our network provider. Despite the costs however, people continue using their mobile devices to download data with music among the most popular activities. Nielsen's Mobile Performance Panel in August 2016 revealed some interesting insights among others:
Overusage channel many users to Wi-Fi.
Most data users are in the 18-24 year bracket.
Although this research was conducted in the United States, the findings are not that far off in a South African context. Please read the full report here: