This is affirmed by Erik Glitman in his blog on https://fletchercsi.com in which he argues that the effective Competitive Intelligence (CI) unit can be distinguished from the nice-to-have Unit in two ways:
1. “Strong and effective CI departments integrate their primary & secondary data to provide unique information and deep insights to stakeholders.
2. They collaborate with all company functions and share insights, research, and implementation suggestions with stakeholders.”
It takes quite some input, insight and knowledge to make this work. You can contact us at IBIS™ should you wish to gain more insight into building, maintaining and growing a really effective CI capability in your company.