Research Solutions

"Market research is for discovering what people want, need, or believe. It can also involve discovering how they act. Once that research is complete it can be used to determine how to market your specific product" (Burns 2001)

Marketing research is required to assist with decision-making when looking at customers, competitors and the market.  The types of questions answered include, but are not limited, to the following:

  • What is taking place in the market ito trends and/or competitors?
  • What are consumers perceptions regarding products within the market?
  • Are products, currently on the market, meeting the needs of consumers?

Various methods of market research are used to find out information about markets, target markets and their needs, competitors, market trends, customer satisfaction with products and services.  Businesses can learn a great deal about customers, their needs and how to meet those needs (McNamara).

IBIS® makes use of both primary and secondary research techniques in order to reach the larger objective of creating strategic intelligence for you.  Business plans are also created, if necessary, in order to assist with the decision-making process.  The research process is specifically tailored to meet unique client requirements.

The market research process comprises, but is not limited to the following:

Our marketing techniques also include elements of competitor analysis.  Questions are asked in order to assess how your company performs amongst your competitors.  IBIS® uses the information to identify gaps and business opportunities in order for your company to meet its full potential.

  • Who are your competitors?
  • What customer needs and preferences are your competing to meet?
  • What are the similarities and differences between their products/services and yours? 
  • What are the strengths and weaknesses of each of their products and services? 
  • How do their prices compare to yours?
  • How are they doing overall?
  • How do you plan to compete?
  • Offer better quality services?
  • Lower prices? More support?
  • Easier access to services?
  • How are you uniquely suited to compete with them?