Marié-Luce Muller

2010/05/03

Marié-Luce Muller

Marié-Luce is a director and co-founder of IBIS. She has a distinguished career in competitive intelligence, competitive intelligence analysis and knowledge building. Her primary experience lies in the fields of centralising, managing and evaluating a wide range of tactical and strategic information into intelligence products, including policy advices and business strategy. Marié-Luce has published many articles on competitive intelligence in various journals and other publications including the first article on competitive intelligence in South Africa in 1999.

She has also published a series of books on Competitive Intelligence and is a member of an international research team comparing the competitive intelligence practices among exporting companies in South Africa and Europe. She is also a member of the Export Promotion Research Group of the North-West University (NWU). In 2002, she developed the first university training course in strategic and competitive analysis that is presented annually at a leading university and is actively involved in developing competitive intelligence analysis capabilities in companies and training programs for tertiary education institutions in South Africa. Her consulting activities also involve tracking and scanning competitive forces for a variety of companies.

She is also a columnist for the SA Journal for Information Science (published by the University of Johannesburg’s Department of Information and Knowledge Management. Marié-Luce holds a Masters (cum laude) from the NWU (Potchefstroom Campus) and received the Absa Medal for Best Dissertation in the Humanities in March 2005. She is currently completing her PhD at the North-West University. Her PhD is about the information requirements of South African exporters and exploiting realistic export opportunities.