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Post Turning to Chicken: Competitive Diversification

The New Zealand postal service has begun delivering KFC. KFC has contracted NZ Post to handle the logistics of its new home delivery service.

This is an attempt by NZ Post to stem major revenue losses as the number of people using the postal service continue to plummet. Every week New Zealanders send a million fewer letters than the week before. Struggling postal services is a global phenomenon hence the need to diversify. According to the NZ Post, people want their goods on-demand delivered to their home in 30-60 minutes, that seems to be where the world is going. So we have been experimenting with being the delivery service for the health sector, the construction sector and especially hospitality? it is an exciting time for us.

Read more here: https://www.theguardian.com/world/2017/apr/04/chicken-run-new-zealand-post-will-start-delivering-kfc-to-beat-mail-slump?CMP=Share_iOSApp_Other