Samuel Carter wrote a post on LinkedIn stating that the top skill for an insight specialist is not statistics but a strong ability to communicate. Poor communication is a far more common reason why research fails to turn into insight, than poor statistical underpinning.

He says there is a range of different skills in the communication space and then goes on to list some of the areas that should be developed:

• Storytelling
• Informal speech
• Formal speech
• Long form writing
• Short form writing

Read more here on each of these points and on this interesting topic that is of crucial importance for a Competitive Intelligence analyst www.linkedin.com/pulse/number-one-skill-people-insight-samuel-carter. Submitted by Marie-Luce Kuhn