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Why pharma is ranked number one in spending on competitive information and among the last on the effective use of intelligence.

A recent piece on Linkedin, by an intelligence manager at the Johnson & Johnson Company in Switzerland, exposes unwittingly why pharma is ranked number one in spending on competitive information and among the last on the effective use of intelligence.

Featured in Pharmaceutical Executive: Pharma’s Understanding of Competitive Intelligence By Dr. Ben Gilad, ACI Faculty http://www.academyci.com/aciblog/  For the full article click here http://www.pharmexec.com/pharma-s-understanding-competitive-intelligence