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By Ben Gilad (LinkedIn) https://www.linkedin.com/pulse/can-one-war-game-change-companys-path-ben-gilad In a 2010 book, Seizing the White Space: Business Model Innovation for Growth and Renewal (Harvard Business Press), author Mark Johnson describes a path changing event for Dow Corning- the creation of Xiameter, a low-touch, self-service and standardized operation aimed at capturing the low end of the silicone market which was almost diametrically opposed to the model that governed Dow Corning’s core operating mode (high end, high price, bundled product and services).

Richard Thaler, one of the founding fathers of “nudge” theory, which has helped boost British tax receipts and encouraged smokers to become vapers, has been awarded the 2017 Nobel prize for economics. It is about the notion that people can be influenced by prompts – such as changing the wording of tax demands – to alter their behaviour.

A View of Tomorrow

Medical: Watson already helps nurses diagnosing cancer more accurately than humans can and drafts a care plan. Facebook now has a pattern recognition software that can recognize faces better than humans. Computers will become more intelligent than humans.

Bloomberg published a list of the top jobs going into the future (to 2024). It ranked occupations by the percentage increase projected from 2014 to 2024. The new jobs and those that are expected to show the biggest employment growth are mainly in health care:

“When shoppers walk into the new Nordstrom store in West Hollywood, Calif., next month, they’ll find tailors altering suits and stylists doling out advice. They’ll be able to sip some wine or cold-pressed juice, and maybe even get a manicure as they choose a new wardrobe. What they won’t be able to do is take any clothes home.”

According to a report by PricewaterhouseCoopers, the UK professional research and evidence market is a booming business and all indication are that it will continue to grow. It employs close to 73,000 highly-qualified people, generates up to £4.8bn a year of Gross Value Added (GVA), and makes a significant contribution to the UK.

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